Is it wrong of me to use old school Britney Spears to title a blog about Fox News.
According to this article from The Chicago Tribune's Washington bureau, Fox News accidently rolled the wrong footage when airing a report on Sarah Palin's book tour for her memoir Going Rogue.
The footage that was aired was from Palin's 2008 vice presidential campaign. Apparently there was a sudden change made in the newsroom and no one was informed of it until the footage had already aired.
We're not sure what exactly happened behind the scenes right before that footage rolled. It could be that someone told the unfortunate new guy that is going to get disciplined to switch out the footage because something happened. It could be that someone accidently slipped. Or, this is an awful long shot, some camera guy didn't do his job and grabbed a sandwich instead of going to watch Sarah Palin sign books.
Whatever it is, it's these kinds of slip ups that I think cause people to not trust the media. Footage of crowds is footage of crowds, but there is a big difference between a crowd at a political rally and a crowd at a book signing. Someone in the newsroom should have noticed the difference and said something. Heck, someone should have noticed that hey, the people in this reel don't have books in hand. What's going on here?
Hopefully, Fox and other media outlets learn from this mistake. While it is easy to make mistakes, the position that the media industry is in right now doesn't leave much room for mistakes. If we make too many mistakes and don't take action to correct them soon, we as media practitioners may lose our very livelihood and our entire industry, one mix up at a time.